DMC Stitchable Mesh, Anyone?

Whilst wandering through the world of blogs, I came across, on an embroidery site, mesh from DMC that is stichable.  A quick check from Joanne at 123 revealed this -http://www.123stitch.com/item/DMC-Stitchable-Mesh-Fabric-Reversible-GoldSilver-10x10/DMC-MSH

From what I've read on a couple of embroidery blogs, the mesh retains hoop marks, so that would be an issue for cross-stitchers. But has any one used this mesh and found any other issues?

I am intrigued at its possibilities! Thoughts, please!!